Google’s relevancy formula (Quality Score) does a good job of driving up click prices, unless you know how to work with it.
Only advertisers who skillfully optimize every campaign segment will succeed over the long term.
Just showing up isn’t good enough to maximize volume and ROI in this channel. You need experts on your side to help you win the paid search marketing game! Contact us today for a free quote.
PPC Campaign Management Services
Our approach, in a nutshell:
In today’s competitive marketplace, you are either perfect or you are left behind. That’s why we created Strategic Web Design™ to help your business grow. We combine digital engagement with industry-leading marketing strategies to build your ROI. We back this with our site design and Seo tools guaranteed.
One that is committed to offering you outstanding quality, competitive pricing and uncompromising levels of service excellence. Our professional, yet personal approach to every job we have undertaken in the past 50 years has made us a highly regarded, award winning market leader.
We design customized PPC campaign strategy for your company, and iterate & perfect it over time. We never employ cookie-cutter approaches.
Most advertisers start with Google AdWords, but Bing Ads and other platforms round out the strategy.
You always work with a senior PPC strategist.
Omoholo Printers is a Google AdWords certified agency.
Work with cutting edge bid management, call tracking, and landing page testing technologies.
We are always up for new challenges.
Typical PPC Engagements
Omoholo Printers typically offers Full Service Campaign Management for an initial engagement of 6 months or 12 months, but some special situations may warrant other terms.
Want to play to win? Let’s talk.
Yes, searchers “click on the ads” when they use search engines. And yes, PPC advertising works. But only when done right. Why do we think you need a world-class PPC agency to handle it? There are a lot of variables to consider in an effective PPC marketing campaign. Take match types, for example. Three of the five match types in Google AdWords can have your ads showing up against literally an infinite number of user queries (yikes, if you’re paying for ineffective clicks).
Paid Search Marketing (PPC)
One of those match types is often a huge source of problems. And finally, there is one match type that helps you filter out inappropriate queries, but in itself, it has three sub-match types and must be used with the correct strategy. The permutations are potentially endless: unlimited keywords, the need to optimize landing pages, the need to choose among multiple types of ad rotation, how to predict searcher intent, the need to understand where in the buy cycle buyers are, and much more.
We’ve been delivering solid PPC campaign management services to clients across South Africa. The paid search auction is a rough game today. It’s now divided sharply between the ‘pros’ and the ‘amateurs’ [related article: The Google AdWords ‘Tourist Tax’]. Here’s what the playing field looks like:
Advertiser competition is fierce
Automatically send the right message at the right time.
Personalized welcome, birthday, and anniversary emails. Personalized emails build connections, and our autoresponder makes it simple. Create a personalized email once, and set it to send automatically for triggers like birthdays or a customer milestone. Set a series of emails for your contact lists. Set it and forget it functionality, for your email. When you add new contacts to your automated list, they’ll start receiving a scheduled series of emails. Your audience stays engaged, and ready to take action.
Easy-to-read reports send to you via email to track your marketing success in real-time.
Email Campaigns Marketing
Watch your sends, opens, clicks and more. In-depth reporting allows you to watch the performance of your campaigns over time and see who is engaging and who isn't.
With nearly a mobile phone per person in South Africa, there isn't a more effective way to reach any target market through SMS or text message based mobile advertising.
Omoholo printers will assist and guide you to ensure that your marketing campaign is an SMS advertising success.
Mobile phones, whether on contract or prepaid, have permeated every facet and level of society in South Africa. Young and old, people of every colour, shape and size have embraced cellular or mobile technology.
Across the spectrum, South Africans still utilise a variety of mobile phone technologies, and a growing percentage of the population have access to smartphone devices.
SMS Advertising is a cost-effective way to reach a wide audience or specific target market.
In addition, when paired with technologies like geomarketing and geospatial targeting, it can produce excellent results for retail and FMCG products, professional services, lead generation, local businesses, and more.
Omoholo Printers can assist you with sourcing databases and contact lists, plus has it’s own opt-in database of over 14 million records.
SMS Advertising in South Africa
Definition: A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.
Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients.
What's the advantage? Unlike other forms of advertising, in which you're never sure just who's getting your message, direct mail lets you communicate one-on-one with your target audience. That allows you to control who receives your message, when it's delivered, what's in the envelope and how many people you reach.
To create an effective direct-mail campaign, start by getting your name on as many mailing lists as possible. Junk mail isn't junk when you're trying to learn about direct mail. Obtain free information every chance you get, especially from companies that offer products or services similar to yours. Take note of your reaction to each piece of mail, and save the ones that communicate most effectively, whether they come from large or small companies.
The most effective direct-mail inserts often use key words and colors. Make sure the colors you use promote the appropriate image. Neon colors, for example, can attract attention for party planner or gift basket businesses. On the other hand, ivory and gray are usually the colors of choice for lawyers, financial planners and other business services.
To involve the reader in the ordering process, many mailers enclose "yes" or "no" stickers that are to be stuck onto the order form. Companies such as Publisher's Clearing House take this technique farther by asking recipients to find hidden stickers throughout the mailing and stick them on the sweepstakes entry. It also asks customers to choose their prizes, which gets them even more involved.
Contact us with for direct mail, appropriately timed follow-up is key. Mailings with phone follow-ups are most effective. Don't wait too long to contact your customers after doing your mailing: After several days, call to ask if they've received your card, letter or e-mail. If they have, now's the time to make your sales pitch. If they haven't, mail them another ASAP.